In 2007, we debuted the Sounds of Christmas, an Internet Christmas music station, on Live 365. The response was overwhelmingly positive.
The Sounds of Christmas was the #1 new Christmas music station in 2007. Out of 166 Christmas stations on Live 365, we were number three over all.
We reached over 3 million listeners in 131 countries and were sponsored by Mannheim Steamroller (who’s new Christmas CD went platinum in less than a week after their debut on our station that Fall - admittedly, I have no doubt that they helped us more than we helped them).
From 2008 to 2023, we returned and our audience grew to just over 6 million. Mannheim Steamroller continued sponsoring us for the first few years. Since then, we’ve welcomed new sponsors including Grammy-winning artists Shelby Lynne and Larry Carlton, American Idol winner Scotty McCreery, New York Times Best-Selling authors Lauren Willig and Rita Mae Brown, legendary singer Engelbert Humperdinck, America’s Got Talent champion Terry Fator, classic rock icon Tommy James and country superstar LeAnn Rimes!
We’re looking forward to bigger and better things for 2024.
The Sounds of Christmas begins each season, broadcasting officially, on November 1, and running through the end of the year, twenty-four hours a day, seven days a week. We play more Christmas music than anyone else – a better selection and a wider variety – with thousands of songs in our playlist.
The Sounds of Christmas is heavily promoted and supported by online communities on Facebook, Twitter and Instagram (with avid supporters among artists, bloggers and fans).
Advertising on the Sounds of Christmas is a great way to reach a large audience that loves Christmas music (and is already online, just a click away from buying your CDs and downloads). It’s also an opportunity to build brand visibility and loyalty, and drive traffic to your website (which will even be open on Christmas Day)!
While the Sounds of Christmas does have a worldwide audience, the majority of listening happens in the United States.
Throughout October, we celebrate the Halloween season with spooky songs. Starting on November 1, we return to the Best Variety of Christmas music, when we debut hundreds of new songs!
Here's a look at our audience from December 2023...
The Sounds of Christmas was the #1 new Christmas music station in 2007. Out of 166 Christmas stations on Live 365, we were number three over all.
We reached over 3 million listeners in 131 countries and were sponsored by Mannheim Steamroller (who’s new Christmas CD went platinum in less than a week after their debut on our station that Fall - admittedly, I have no doubt that they helped us more than we helped them).
From 2008 to 2023, we returned and our audience grew to just over 6 million. Mannheim Steamroller continued sponsoring us for the first few years. Since then, we’ve welcomed new sponsors including Grammy-winning artists Shelby Lynne and Larry Carlton, American Idol winner Scotty McCreery, New York Times Best-Selling authors Lauren Willig and Rita Mae Brown, legendary singer Engelbert Humperdinck, America’s Got Talent champion Terry Fator, classic rock icon Tommy James and country superstar LeAnn Rimes!
We’re looking forward to bigger and better things for 2024.
The Sounds of Christmas begins each season, broadcasting officially, on November 1, and running through the end of the year, twenty-four hours a day, seven days a week. We play more Christmas music than anyone else – a better selection and a wider variety – with thousands of songs in our playlist.
The Sounds of Christmas is heavily promoted and supported by online communities on Facebook, Twitter and Instagram (with avid supporters among artists, bloggers and fans).
Advertising on the Sounds of Christmas is a great way to reach a large audience that loves Christmas music (and is already online, just a click away from buying your CDs and downloads). It’s also an opportunity to build brand visibility and loyalty, and drive traffic to your website (which will even be open on Christmas Day)!
While the Sounds of Christmas does have a worldwide audience, the majority of listening happens in the United States.
Throughout October, we celebrate the Halloween season with spooky songs. Starting on November 1, we return to the Best Variety of Christmas music, when we debut hundreds of new songs!
Here's a look at our audience from December 2023...
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Ad Rates For Sounds Of Christmas 2024
These rates are for the full run of December programming from Decemberr 1 through December 31.
$600 - Four commercials per day (at least 124 total spots) in best available times
In addition to commercials, we also offer short sweepers (10-15 seconds), sponsoring the broadcast, and rotated through all dayparts.
$500 - Six sweepers daily (at least 186 in total)
$350 - Three sweepers daily (at least 93 in total)
All advertisers will also appear on the front page of our website, in our social media feeds and, if scheduling permits, as guests on the Sounds of Christmas podcast. And I say "at least" because the numbers listed are from December 1, but if your commercials or sweepers are approved earlier, they will start running earlier, giving you bonus plays.
In addition to commercials, we also offer short sweepers (10-15 seconds), sponsoring the broadcast, and rotated through all dayparts.
$500 - Six sweepers daily (at least 186 in total)
$350 - Three sweepers daily (at least 93 in total)
All advertisers will also appear on the front page of our website, in our social media feeds and, if scheduling permits, as guests on the Sounds of Christmas podcast. And I say "at least" because the numbers listed are from December 1, but if your commercials or sweepers are approved earlier, they will start running earlier, giving you bonus plays.
I’d be happy to answer any questions you may have. I can be reached via e-mail at [email protected].
Thanks so much for your time, and I look forward to hearing from you!
Sincerely,
Ken Kessler
Sounds of Christmas
Thanks so much for your time, and I look forward to hearing from you!
Sincerely,
Ken Kessler
Sounds of Christmas
