Then, the complainers found their voices and started making noise again.
For the last few weeks, I’ve started seeing articles, blogs and posts once again, complaining about what some refer to as “Christmas Creep”. This is supposed to mean that retailers are rushing the season, starting to put Christmas items out earlier and earlier every year.
I think of it more as a “Grinch Creep”. It’s really about the people who like to complain about Christmas music, lights, presents, etc. And some are just people who like to complain, period.
I remember working in the receiving department of a large, box bookstore about twenty-five years ago. In early August, customers would start asking about Christmas books. This was not about books to give as gifts, possibly to someone overseas so it would take a long time to get there. This was about books that were about Christmas – decorating, cooking, etc.
And this was not just one or two customers, but multiple customers, asking daily when we would have our Christmas collections out.
I’m sure similar things happen at other retail stores. And while some Grinches like to complain about stores rushing the season, the truth is they’re simply trying to meet their customers’ demand. Seriously, if no one bought this stuff in August or September, would stores continue to give it the shelf space?
It’s not just retail.
Remember the musical version of “Scrooge”? Albert Finney starred. It came out in 1970. A few days after Halloween.
Elvis Presley’s Christmas album was released on October 15. And that was 1957. People at that time were upset that Elvis would dare perform these sacred songs in his rock and roll style. Irving Berlin himself tried to have the album banned from radio airplay.
No one complained that it was only October. That could be because Frank Sinatra had released a Christmas album a month earlier.
Like the bookstores, Bob’s Candy Canes and even Frank Sinatra, I’m not trying to rush the season. I just love Christmas. And if you aren’t ready for Christmas music the day after Halloween, that’s okay. We’ll be on, ready for you whenever you are.
And unlike some stores, there’s no danger of our running out if you don’t show up early. Just don’t let the Grinch Creeps get you!
And just so you know...
The bookstore I worked for no longer exists, so I didn’t see the point in mentioning it. You probably know what a big box bookstore is like (or was like), and I doubt my experiences there were so very different from others.
I have no financial interest in the movie “Scrooge”; that was just one particular Christmas movie that I know the release date for. Other holiday movies have certainly been released later in the season, and others have been released before. The original "Miracle On 34th Street was released in June, and that was 1947.
The Sounds of Christmas does, of course, play songs by Elvis Presley and Frank Sinatra. Sometimes, I even listen to them early. Along with many others.
I am not aware of any kind of official release schedule for Bob’s Candy Canes. You can find out more about them HERE. They do not pay for any advertising on my station. In fact, I had heard that a big candy company had bought them. Nevertheless, they are my personal favorite, which would make them the unpaid Official Candy Cane of the Sounds of Christmas.